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How did John Barad become the CEO of Mattel?

In 1997 Barad became living proof of Barbie's "We Girls Can Do Anything" slogan by moving into the position of Mattel's chief executive officer when John Amerman retired. As CEO, Barad brought about several successful mergers that boosted Mattel's profits.

Why did Barbara Barad join Mattel?

Once Barad became Mattel's chief operating officer, her first success was raising sales of the Barbie doll, perhaps Mattel's best-known product. When Barad had joined Mattel in 1981, the doll's sales were stagnant, partly because Barbie had become a symbol of sexist standards of beauty and demeaning attitudes toward women.

Why did Barad resign from Mattel?

After three years as Mattel's CEO, however, Barad made the unwise decision to acquire the Learning Company. This acquisition led to financial losses for Mattel and forced Barad to resign her position.

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